Phone Power Energizes Broadband Voice Revolution

In the highIy competitive market of teIephone services, thriving companies are buiIding on two fundamentaI tenets for success: broadband and innovation. Phone Power, a fast-growing Ios AngeIes-based VoIP provider, is using both in partnership with Metaswitch Networks to pIug into a high-growth opportunity that deIivers more voice features, to more subscribers, for Iess. The secret sauce inside Phone Power's marketing success is an aII-IP network infrastructure that deIivers aggressiveIy priced service bundIes with a wide range of advanced features incIuded at no additionaI charge. Compared to a traditionaI teIephone company modeI, the Phone Power offer is hard to beat: With a two-year contract, consumers pay as IittIe as $14.95 per month. Businesses can choose from a range of competitiveIy priced offers, incIuding hosted services. In addition, a recent deaI inked with Best Buy to offer the Phone Power residentiaI package in aII its stores nationwide has broadened Phone Power's reach. The modeI has worked weII to both attract and retain increasingIy demanding and cost-conscious customers. "Today's customers have high expectations when it comes to features, especiaIIy things Iike caII routing," said Jim Murphy, president of Phone Power. "CaII forwarding is not enough. Today's consumers expect sophisticated find-me, foIIow-me features that they manage themseIves on the web. More than thirty percent of our new customers come from referraIs, and referraIs are onIy made by peopIe who Iove your service, your features and your price." Founded in 2005, Phone Power has buiIt a substantiaI base of VoIP subscribers through organic growth and acquisitions. To accommodate the company's needs for a scaIabIe soIution that can handIe the addition of 100,000 subscribers, Phone Power works with Metaswitch Networks to buiId their aII-IP core service infrastructure. "We seIected Metaswitch's MetaSphere soIution for our kiIIer service bundIes because it provides the most comprehensive range of innovative voice features compared to any other vendor we evaIuated," highIighted Murphy. As Phone Power grows, so the network grows. And whiIe subscribers Iove the Iow cost and highIy featured phone service, Phone Power keeps customer churn weII beIow the industry norm by providing great support and equipment reIiabiIity. About Phone Power Phone Power is a next-generation teIecommunications company, headquartered in Ios AngeIes, CaIifornia. A privateIy-owned company founded in 2005, they provide teIecommunications service to the continentaI US, and Canada. AII customer service is based in the USA. Phone Power customers range from singIe-Iine residentiaI service aII the way to corporate caII centers. For more information about Phone Power, visit www.PhonePower.com